NHS trials cashback for weight loss WebMD.Boots.com
7th June 2010 - An NHS trial to test whether paying people to shed pounds is an effective weapon in the war on obesity has had mixed results. However, the company behind the incentive scheme says paying people with cash and holiday vouchers is a great way to persuade people to lose weight and keep it off.
NHS Eastern and Coastal Kent funded the trial, which started in January 2009 and involved 402 volunteers. Two thirds of those who started the programme failed to reach their target. However, those who did complete the course lost on average more than 25lbs (11.3 kg).
High drop-out rateAn independent evaluation of the trial concluded that, although financial incentives clearly work for some people, the high drop-out rate meant that more work needed to be done to understand the true effects of incentives on weight loss.
The ‘Pounds for Pounds’ trial was launched in partnership with Weight Wins, which has developed the concept of rewarding weight loss with a structured system of payment incentives.
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