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The Top-Selling New Products of 2009 Food ProcessingEnhance the new product planning process by establishing a system to identify early indicators of emerging consumer trends, based on trend drivers (demographic, social, economic, lifestyle). Identify high-potential consumer markets, including niche and high-growth segments. Leverage consumer research and advanced analytics to understand drivers of consumer attitudes and behaviors as well as unmet and emerging needs. Benchmark new product concepts, marketing and forecast plans versus historical new product successes and failures Leverage benchmarks as a basis for identifying best practices Conduct in-market tests prior to full roll-out. Develop targeted distribution and marketing strategies. Identify stores with a consumer base that most closely aligns with the new product consumer target. Reflect optimal store mix in distribution strategy. Leverage an integrated marketing strategy that clearly identifies relevant brand attributes and value proposition Highlight multiple productKelloggs slim diet...- 1 bowl of Kelloggs cereals at breakfast Kelloggs Diet - News
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